Hello, I'm Astha Deo 👋
Product designer crafting clean & modern designs
Designing intuitive, user-centered interfaces that not only look great but also convert.
I focus on usability, ensuring every design decision enhances the user experience. No more designs without purpose—my UX skills drive engagement and results.
About
I’m a Computer Science Engineer turned Product Designer
Blending technical expertise with creative problem-solving. With a strong foundation in coding and design, I craft digital products that are not only visually appealing but also highly functional. My goal is to create seamless, user-friendly experiences that bridge the gap between technology and design
Years of experience
1.5+
Clients
5+
Projects Completed
5+
Hours of Designing
5,000+
Product Design
UX Research
UI Design
Web App Design
Website Design
Branding
UI Design
Logo Design
Career
And This Is My Career
UI & UX Designer at Lexxus Properties and Management
2024
-
Now
• Lead the company’s complete branding strategy. • Designed and developed the company’s website, ensuring a seamless user Experience. • Managed all UX-related aspects, creating cohesive design solutions across digital platforms. • Collaborated with cross-functional teams to align branding and UX efforts with business goals.
Freelance Product Designer
2022
-
Now
• LookRyt Salon Booking App: Led the UI/UX revamp of a salon booking application, enhancing user engagement and improving operational efficiency for businesses in the UAE. • Conducted user research and gathered insights to identify user pain points and needs, ensuring the design met real-world expectations. • Developed wireframes, prototypes, and high-fidelity designs, ensuring a seamless user flow from booking to checkout. • Collaborated with developers and stakeholders to ensure smooth design implementation and adherence to project goals. • Delivered cohesive branding and design systems that increased user retention and boosted conversions.
UI & UX Designer at DXC Technology
2023
-
2024
• Orchestrated the end-to-end design process for various digital products while ensuring alignment with user needs and business objectives through comprehensive research and analysis. • Collaborated with product managers and developers to translate complex requirements into intuitive user interfaces, enhanced overall user satisfaction and engagement. • Conducted usability testing sessions to gather user feedback, iterated on designs based on insights to improve functionality and user experience. • Developed wireframes, prototypes, and high-fidelity mockups using industry-standard tools, facilitated effective communication of design concepts to stakeholders. • Engaged in cross-functional team meetings to discuss project progress, address challenges, and brainstorm innovative solutions to enhance product offerings. • Implemented design systems and style guides to maintain consistency across various platforms. • Analyzed user data and metrics to inform design decisions, leveraged insights to optimize user flows and increase conversion rates. • Received enthusiastic feedback from stakeholders and end users for improving functionality and enhancing the user experience.
Why me?
I'll help your project shine
Efficient Workflow
Streamlined design process for rapid delivery, meeting tight deadlines without compromising quality or detail.
Collaborative Process
I work closely with you, integrating your feedback to create designs that exceed your expectations.
Attention to Detail
Meticulous attention to every element, ensuring a polished and cohesive final product that impresses.
Testimonials
See what others say about me
I have helped many businesses make a killer design for their product. Wanna be the next?
Astha redesigned our website's UX, and the difference is remarkable. Our customers find it much easier to navigate, and we've seen a boost in online engagement. Her creativity and professionalism made the whole process smooth.
Saksham Ahuja
Tradonomics
Working with Astha on our mobile app was a fantastic experience. She crafted an intuitive design that our users absolutely love. Her attention to detail and understanding of user needs are exceptional.
Minugu
Infoskies
Astha's UX design for our medical app exceeded all expectations. The interface is user-friendly and has greatly improved how patients interact with our services. Her expertise made a significant impact on our project's success.
Sneha Kapoor
Parvaah
Contact
Let's Get in Touch
Let's connect and start with your project ASAP.
Or email connect@asthadeo.com
Hello, I'm Astha Deo 👋
Product designer crafting clean & modern designs
Designing intuitive, user-centered interfaces that not only look great but also convert.
I focus on usability, ensuring every design decision enhances the user experience. No more designs without purpose—my UX skills drive engagement and results.
About
I’m a Computer Science Engineer turned Product Designer
Blending technical expertise with creative problem-solving. With a strong foundation in coding and design, I craft digital products that are not only visually appealing but also highly functional. My goal is to create seamless, user-friendly experiences that bridge the gap between technology and design
Years of experience
1.5+
Clients
5+
Projects Completed
5+
Hours of Designing
5,000+
Product Design
UX Research
UI Design
Web App Design
Website Design
Branding
UI Design
Logo Design
Career
And This Is My Career
UI & UX Designer at Lexxus Properties and Management
2024
-
Now
• Lead the company’s complete branding strategy. • Designed and developed the company’s website, ensuring a seamless user Experience. • Managed all UX-related aspects, creating cohesive design solutions across digital platforms. • Collaborated with cross-functional teams to align branding and UX efforts with business goals.
Freelance Product Designer
2022
-
Now
• LookRyt Salon Booking App: Led the UI/UX revamp of a salon booking application, enhancing user engagement and improving operational efficiency for businesses in the UAE. • Conducted user research and gathered insights to identify user pain points and needs, ensuring the design met real-world expectations. • Developed wireframes, prototypes, and high-fidelity designs, ensuring a seamless user flow from booking to checkout. • Collaborated with developers and stakeholders to ensure smooth design implementation and adherence to project goals. • Delivered cohesive branding and design systems that increased user retention and boosted conversions.
UI & UX Designer at DXC Technology
2023
-
2024
• Orchestrated the end-to-end design process for various digital products while ensuring alignment with user needs and business objectives through comprehensive research and analysis. • Collaborated with product managers and developers to translate complex requirements into intuitive user interfaces, enhanced overall user satisfaction and engagement. • Conducted usability testing sessions to gather user feedback, iterated on designs based on insights to improve functionality and user experience. • Developed wireframes, prototypes, and high-fidelity mockups using industry-standard tools, facilitated effective communication of design concepts to stakeholders. • Engaged in cross-functional team meetings to discuss project progress, address challenges, and brainstorm innovative solutions to enhance product offerings. • Implemented design systems and style guides to maintain consistency across various platforms. • Analyzed user data and metrics to inform design decisions, leveraged insights to optimize user flows and increase conversion rates. • Received enthusiastic feedback from stakeholders and end users for improving functionality and enhancing the user experience.
Why me?
I'll help your project shine
Efficient Workflow
Streamlined design process for rapid delivery, meeting tight deadlines without compromising quality or detail.
Collaborative Process
I work closely with you, integrating your feedback to create designs that exceed your expectations.
Attention to Detail
Meticulous attention to every element, ensuring a polished and cohesive final product that impresses.
Testimonials
See what others say about me
I have helped many businesses make a killer design for their product. Wanna be the next?
Astha redesigned our website's UX, and the difference is remarkable. Our customers find it much easier to navigate, and we've seen a boost in online engagement. Her creativity and professionalism made the whole process smooth.
Saksham Ahuja
Tradonomics
Working with Astha on our mobile app was a fantastic experience. She crafted an intuitive design that our users absolutely love. Her attention to detail and understanding of user needs are exceptional.
Minugu
Infoskies
Astha's UX design for our medical app exceeded all expectations. The interface is user-friendly and has greatly improved how patients interact with our services. Her expertise made a significant impact on our project's success.
Sneha Kapoor
Parvaah
Contact
Let's Get in Touch
Let's connect and start with your project ASAP.
Or email connect@asthadeo.com
Hello, I'm Astha Deo 👋
Product designer crafting clean & modern designs
Designing intuitive, user-centered interfaces that not only look great but also convert.
I focus on usability, ensuring every design decision enhances the user experience. No more designs without purpose—my UX skills drive engagement and results.
About
I’m a Computer Science Engineer turned Product Designer
Blending technical expertise with creative problem-solving. With a strong foundation in coding and design, I craft digital products that are not only visually appealing but also highly functional. My goal is to create seamless, user-friendly experiences that bridge the gap between technology and design
Years of experience
1.5+
Clients
5+
Projects Completed
5+
Hours of Designing
5,000+
Product Design
UX Research
UI Design
Web App Design
Website Design
Branding
UI Design
Logo Design
Career
And This Is My Career
UI & UX Designer at Lexxus Properties and Management
2024
-
Now
• Lead the company’s complete branding strategy. • Designed and developed the company’s website, ensuring a seamless user Experience. • Managed all UX-related aspects, creating cohesive design solutions across digital platforms. • Collaborated with cross-functional teams to align branding and UX efforts with business goals.
Freelance Product Designer
2022
-
Now
• LookRyt Salon Booking App: Led the UI/UX revamp of a salon booking application, enhancing user engagement and improving operational efficiency for businesses in the UAE. • Conducted user research and gathered insights to identify user pain points and needs, ensuring the design met real-world expectations. • Developed wireframes, prototypes, and high-fidelity designs, ensuring a seamless user flow from booking to checkout. • Collaborated with developers and stakeholders to ensure smooth design implementation and adherence to project goals. • Delivered cohesive branding and design systems that increased user retention and boosted conversions.
UI & UX Designer at DXC Technology
2023
-
2024
• Orchestrated the end-to-end design process for various digital products while ensuring alignment with user needs and business objectives through comprehensive research and analysis. • Collaborated with product managers and developers to translate complex requirements into intuitive user interfaces, enhanced overall user satisfaction and engagement. • Conducted usability testing sessions to gather user feedback, iterated on designs based on insights to improve functionality and user experience. • Developed wireframes, prototypes, and high-fidelity mockups using industry-standard tools, facilitated effective communication of design concepts to stakeholders. • Engaged in cross-functional team meetings to discuss project progress, address challenges, and brainstorm innovative solutions to enhance product offerings. • Implemented design systems and style guides to maintain consistency across various platforms. • Analyzed user data and metrics to inform design decisions, leveraged insights to optimize user flows and increase conversion rates. • Received enthusiastic feedback from stakeholders and end users for improving functionality and enhancing the user experience.
Why me?
I'll help your project shine
Efficient Workflow
Streamlined design process for rapid delivery, meeting tight deadlines without compromising quality or detail.
Collaborative Process
I work closely with you, integrating your feedback to create designs that exceed your expectations.
Attention to Detail
Meticulous attention to every element, ensuring a polished and cohesive final product that impresses.
Testimonials
See what others say about me
I have helped many businesses make a killer design for their product. Wanna be the next?
Astha redesigned our website's UX, and the difference is remarkable. Our customers find it much easier to navigate, and we've seen a boost in online engagement. Her creativity and professionalism made the whole process smooth.
Saksham Ahuja
Tradonomics
Working with Astha on our mobile app was a fantastic experience. She crafted an intuitive design that our users absolutely love. Her attention to detail and understanding of user needs are exceptional.
Minugu
Infoskies
Astha's UX design for our medical app exceeded all expectations. The interface is user-friendly and has greatly improved how patients interact with our services. Her expertise made a significant impact on our project's success.
Sneha Kapoor
Parvaah
Contact
Let's Get in Touch
Let's connect and start with your project ASAP.
Or email connect@asthadeo.com